Les dirigeants de NAC-MG livrent leurs informations au compte-gouttes. Dans cette dernière interview(avec Yu Jianwei Zhang Xin) on apprend officiellement que :
-les futures MG 3 et MG 5 seront produites dans les deux usines (Longbridge et Pukou)
-un réseau de 1200 distributeurs est en cours de formation(en Grande-Bretagne, Espagne, France, Allemagne et Italie notamment) SOURCE :
2006-12-14
http://auto.cnr.cn/ctdt/200612/t20061214_504351867.htmlSince the successful bid for M G Rover, the name Yugoslavia Lord Steam (MG) is the progress has been low-key and mysterious. outsiders know little about their progress. Recently, entitled "Innovation legendary Southern heritage groups and steam were Lord (MG) media exchanges". Southern Auto Works Group and general manager Yu Jianwei Zhang Xin, general manager of the project, such as the Southern Auto Works Group on comprehensive strength. name Jue (MG) with the progress of the project status and future plans for a detailed and frank to the media, and "spread" : South steam Lord who will write (MG) legend, out of their own self-characteristics of the path of international brands.
World speed construction projects"In a responsible attitude to the market and consumers. Steam name of the Lord in the South (MG) technology on the basis of fully absorbing product excellence. A car tried to carry the show in England before consumers. "FAW were against Southern Lord (MG), the current progress, Yu Jianwei, president of this opening statement.
In order to achieve this goal, the legendary Southern Steam had shown unexpected strength, and created a "cross-work law." In just a short span of eight months, 300,000 square meter plant is located, shipping the equipment from the United Kingdom, Most of the end of the factory production line in place the basic installation, commissioning and most of the prior completion Numerous foreign guests were surprised at the "world rate."
"Although South were Lord Steam (MG) car next occasion of the 60th anniversary of the founding of the Southern Automobile March 27 will come off the assembly line, But its' heart 'engine ahead of' beating '. "According to reports, South Automobile name Lord (MG) MG powertrain system resumed production, Entitled "famous city (MG) engine" has been an independent brand appearances. And restore the "famous city (M G) force" in British M-core assets -- Group G with outstanding sportscar-powered global supplier of power systems anisotropic (Pow e r tra in L td. Powertrain) basis. After independence digest, absorb advanced technology, they went all out to create a whole new generation of engines. 1.1L,1.4L,1.6L,1.8L including planning and operation of the engine. 2.0L displacement and six were investigated. Eventually 250,000 engines and 100,000 transmission capacity.
British formations who just returned South automobile city "Young Marshal" Zhang Xin stressed : "Steam power was the first name Jue (MG), the key projects for the CRC, MG brand in China for centuries it laid the most important foundation for a new life, trend-setter for China's auto industry brought to the sportscar world power. "
In fact, South automobile, "Lord force were" officially unveiled, South Automobile name Lord (MG) in the development of parts is excellent results. Since last year, Nanjing city name (MG) by the large number of domestic and foreign auto parts suppliers and the world's top automobile design company in good graces and received hundreds of varieties of orders. Only recently, Nanjing city name (MG) with the British auto parts suppliers'S tad Co. signed a cooperation agreement on the supply of spare parts. According to the agreement will be the name of Lord S tad Co. (MG) in Nanjing Pukou two long bridges and Birmingham supply base for the production of the MG TF roadster BIW pieces. And the commercial negotiations with other major suppliers also work going on at present.
Meanwhile, the southern city were Steam (MG) market has already started to provide maintenance accessories, In early August this year and the first to the UK and European market sales of parts for M-G products and services, recently provided the second batch of exports accessories, and the number and types more than doubled over the first. Manufacturing is the third, three batches of a total value of some 20 million yuan. According to the plan, new cars come off the assembly line in March next year, all parts will be entirely M G arrange production and exports. In this regard, Zhang Xin said : "Although the new listing yet, but people in Southern Lord Steam (MG) realized batch exports of auto parts. "
With the name Yugoslavia Lord Steam (MG) new cars come off the assembly line approaching, the South who Steam Lord (MG) System has also accelerated the pace of sales. Steam name Southern Lord (MG) car dealers to recruit the first batch of 30 has ended, Recently selected in the first batch of dealers and signed a cooperation agreement. in the name Lord (MG), the domestic marketing network construction has taken a substantial step forward.
International strategies have begun to take shape
But South steam, not all of its domestic market, Lord by name (MG) south international route to achieve the revitalization plan had been brewing for a long time, steam is the ultimate goal. According to the Yugoslav people steam Lord (MG) strategic planning, the Southern Steam name Lord (MG) project will be "building two bases tap the two markets, "the general concept of the implementation of a comprehensive integration of the original production elements MG, MG brand and channel resources. joint venture will engage in extensive international cooperation, and comprehensively promote internationalization.
Currently, South FAW has long bridges and set up an automobile engineering studies in the United Kingdom, Meanwhile MG TF roadster will be the first production base in Britain long bridges, the first half of next year, new cars come off the assembly line, The production is tight for preparations.
MG 7 series cars and future production will be at the same base. The next five years, three between MG, MG 5 in the list is also in the two factories will be put into operation.During the busy global manufacturing planning, South Automobile name Lord (MG) in the global market has been steadily building channels promoted. MG internationally renowned brands, has a mature distribution channels in Europe, this is fond of Southern steam. Southern Lord steam were to resume overseas distribution networks. Lord future members (MG) and the marketing of products that will go on the path of combining international and domestic.
It is understood that in the previous March 23. M'S car retailers in Spain o o to rs ï¼ who has been the city (MG) car in Spain agent. At present, apart from the United Kingdom, will also include Germany, France, Many dealers are optimistic about the Italian original name MG Lord (MG) market, and have expressed the intent to steam south. The same period, the original name of MG cars Lord global network of 1,200 distributors, in the spirit of integration optimization strategy, is maintaining a positive manner.
At present, China's auto industry is experiencing from the international strategy of "science" to "going out" the night before. prepared to establish their own brands in the period were South steam Lord (MG) accessories exports, the international production. Sales planning and the establishment of the globalization system, All of which shows a steam south of the international strategy has played a magnificent symphony chapter Now we have seen solely in the fledgling Southern Steam huge international strategy.
But as South steam, which is hoping to restore the brand is not just the noble glory. "Profoundly who will steam south Lord (MG) brand of classic content, and the combination of traditional Chinese culture. Sino-British combination of the two cultures become famous city (MG) brand soul. "Zhang Xin name of Lord (MG) automobile brand in the rebirth of the South and wrote a powerful footnote.